Terms & Conditions

1. Introduction & Acceptance

These Terms and Conditions (“Terms”) apply to all digital marketing consulting services, SEO campaigns, Google Ads management, Meta Ads funnels, LinkedIn marketing, website audits, and consulting sessions delivered by Deepanraj (“Consultant”, “we”, “our”), headquartered at:

Office Address: 16, Bavan Samadhani Manzil, Aaraa Villas, Meenakshi Amman Nagar, 10th Street, Near Arun Hitech City, Surya Nagar, Madurai – 625007, Tamil Nadu, India.

By requesting a marketing audit, booking a consultation session, approving a proposal, or accessing deepanraj.in, you (“Client”, “you”) agree to be legally bound by these Terms.

2. Scope of Services

Deepanraj offers specialized, performance-driven digital marketing consulting services including, but not limited to:

• Search Engine Optimization (SEO): Technical SEO audits, local Google Maps 3-pack optimization in Madurai, keyword research, on-page optimization, and high-authority link acquisition.
• AI Search Optimization (AEO & GEO): Answer Engine Optimization and Generative Engine Optimization for ranking on ChatGPT Search, Perplexity, and Google AI Overviews.
• Google Ads Management: High-intent Search ads, Performance Max (PMax), Display network, remarketing, and negative keyword filtering.
• Meta Ads (Facebook & Instagram): Creative concepting, audience targeting, retargeting funnels, and WhatsApp lead acquisition.
• LinkedIn B2B Marketing: Enterprise client acquisition, Account-Based Marketing (ABM), and founder personal branding.

3. Search Engine & Advertising Disclaimers

In strict alignment with Google’s Webmaster Guidelines, FTC guidelines, and advertising best practices:

• No False Guarantees: No legitimate SEO professional or agency can guarantee a specific "#1 ranking on Google" on a predetermined timeline. Search engines operate autonomous, complex AI algorithms with hundreds of dynamic factors beyond third-party control.
• Ethical White-Hat Standards: Deepanraj utilizes 100% white-hat, industry-approved techniques designed for long-term organic growth, domain safety, and penalty-free rankings.
• Ad Platform Policies: Advertising approval and lead costs (CPL/CPA) are influenced by competitive auction dynamics, market demand, seasonal shifts, and individual platform compliance rules (Google Ads Policy, Meta Advertising Standards).

4. Client Responsibilities & Cooperation

To ensure high campaign performance and timely execution, the Client agrees to:

1. Provide timely access to relevant assets (Google Search Console, Google Analytics, Google Tag Manager, WordPress CMS, Google Ads Manager, and Meta Business Manager) under standard partner permissions.
2. Furnish accurate, authentic information regarding products, pricing, service boundaries, licenses, and business registration.
3. Review and approve creative drafts, landing page copy, and strategic deliverables within agreed project timelines.

5. Ad Spend & Payment Terms

• Direct Ad Spend Billing: For Google Ads and Meta Ads campaigns, ad spend budgets are paid directly by the Client to Google or Meta via the Client's own payment card or billing profile. Deepanraj never marks up third-party ad spend.
• Consulting Fees: Strategic management fees and retainer charges are billed in advance on an agreed monthly or milestone cycle, payable via bank transfer, UPI, or verified payment methods.
• Late Payments: Campaign management, live monitoring, and consulting deliverables may be paused if retainer payments remain outstanding beyond agreed due dates.

6. Intellectual Property & Confidentiality

• Client Ownership: Upon full settlement of professional fees, all custom ad creatives, customized copywriting, landing pages, and campaign setups created specifically for the Client belong exclusively to the Client.
• Proprietary Frameworks: Internal audit workflows, tracking templates, prompt libraries, and proprietary analytical spreadsheets developed by Deepanraj remain the intellectual property of Deepanraj.
• Non-Disclosure & Confidentiality: Both parties agree to hold all proprietary business data, customer records, financial figures, and competitive strategies in strict confidence.

7. Termination of Engagement

Either party may terminate an ongoing monthly retainer engagement by providing a written notice of at least 15 days via email or WhatsApp. Outstanding campaign dues for work completed up to the date of termination remain payable.

8. Limitation of Liability

To the maximum extent permitted under applicable law, Deepanraj shall not be liable for any indirect, consequential, special, or incidental damages, including loss of profits, business interruptions, third-party platform downtime (e.g. Meta or Google service outages), or policy changes enacted autonomously by ad platforms.

9. Governing Law & Dispute Resolution

These Terms and all client engagements shall be governed by and construed in accordance with the laws of the Republic of India. Any legal dispute, controversy, or claim arising out of these Terms shall be subject to the exclusive jurisdiction of the competent courts in Madurai, Tamil Nadu, India.

10. Inquiries Regarding Terms

For any questions, clarifications, or customized consulting agreements, please contact Deepanraj directly: